Amway Marketing Strategy Case Studies

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Therefore, we faced the challenge of devising a mobile strategy for Amway Online.

Frequently, mobile projects are understood as mobile applications copying existing functionalities of desktop Internet systems. On the contrary, mobile solutions should take maximum advantage of the capabilities of mobile devices and fit into the overall customer service strategy. We started the mobile project by extending the standard version of the Amway Online system with an API (Application Programming Interface) to enable developers to create peripheral applications without the need to rebuild the main system.

Amway lets you start your own company and sell high quality products and offer others the opportunity to sell too.

More than 3 million Independent Business Owners (IBOs) currently work with Amway worldwide.

So, with the same products, but a new way to communicate, the company won new customers without affecting the old ones.

The Amway website now includes two major components: After taking the quiz, customers get recommendations: More important for Amway is the information they collect about the customers by asking questions concerning age, sex and other demographics or behavioral aspects.

Coldwell confirms this statement: “Having all that information means we can continue to develop our materials to suit what our audience is embracing” An overview of the online store What is good ; it is a distraction for customers who may return back to the homepage and forget about their purchase.

Suggestions should be made by other customers, not by the seller.

Additionally, the client gained the ability to order such applications from different IT companies.

We decided that the mobile app would be built only for the Amway Business Owners.


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