Business Plan For Nonprofit

Your business plan describes your non-profit as it currently exists and sets up a road map for the next three to five years.

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These documents will vary widely depending on the exact nature of your non-profit, but should always include your full financial projections, promotional materials, most current annual report, and a copy of your strategic plan.

Don’t you wish there was a faster, easier way to finish your business plan?

Base your marketing plan on the four P’s: Product, Price, Place, and Promotion.

Your Product section includes every item, service, or program you provide. Place is your physical location, web presence, and third party distribution channels.

The first page should describe your non-profit’s mission and purpose, summarize your market analysis that proves an identifiable need, and explain how your non-profit will meet that need. This section elaborates on the market analysis that you touched on in the executive summary.

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This section provides more detailed information on exactly what your non-profit organization does. Explain the issues that made you decide to start a non-profit.

They may be as short as seven pages long, one for each of these essential sections, or up to 30 pages long as your organization grows and becomes more complicated. This is the easiest part but should not be overlooked. You should make sure your nonprofit’s name about is 2-3 inches from the top of the page.

Below it, you need to have the following details: You can draft this up first, but it should be the last thing you work on.

Your business plan, once complete, should not only help you achieve those goals, but also provide you with a clear pathway to success.

It should frequently be referenced during key decision-making times to stay on track and to make sure your not for profit organization always adheres to its stated vision.


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