Cafe Business Plan Pdf

Java Net will follow a differentiation strategy to achieve a competitive advantage in the cafe market.

By providing Internet service, Java Net separates itself from all other cafes in Eugene.

The third strategy focuses on building a social environment for Java Net customers.

A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet.

Thus, it can quickly become a high monthly cost for the individual.

Second, Java Net looked at how cyber-cafes in other markets such as Portland and Ashland went about pricing Internet access.

Java Net will implement a pull strategy in order to build consumer awareness and demand.

Initially, Java Net has budgeted ,000 for promotional efforts which will include advertising with coupons for a free hour of Internet time in local publications and in-house promotions such as offering customers free Internet time if they pay for an introduction to the Internet workshop taught by Java Net's computer technician.

It will serve high-quality coffee and espresso specialty drinks at a competitive price.

Due to the number of cafes in Eugene, it is important that Java Net sets fair prices for its coffee.

SHOW COMMENTS

Comments Cafe Business Plan Pdf

The Latest from mcpelab.ru ©