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Since Coffee Circus will be the first union restaurant in the state, ads will be placed in all of the union newsletters.Ads will also be placed in the target areas of the Burns' Grocery, and the local neighborhood newsletters.Coffee Circus is also marketing itself as a full service restaurant to maintain stability, in case the coffee trend begins to fizzle.
Coffee Circus will be operated as a Sole Proprietorship. However, these investors will be silent investors with a payoff of investment within three years.
These investments will be paid twice-yearly in equal installments including interest.
First, flyers will be distributed in the neighborhood.
Ads will be taken out in all of the Catholic church bulletins in the area.
Coffee Circus' owners are taking advantage of the coffee house rage that has been sweeping the country.
Along with taking advantage of this trend, they are also planning for the future.
For businesses in the area, menus will be distributed and ordering will be available by fax.
A customer mailing list will be developed with a calendar of events being mailed on a monthly basis.
A strength which this business will possess is the ability to change with the times.
Rather than limiting the future opportunities by having a small area, Coffee Circus will have 3,525 square feet of space and a kitchen designed for flexibility.