Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself..
Competitors may not always come in the form of “direct competition,” which is when you have a competitor offering a similar solution to your offering.
If you can’t pinpoint a problem that your potential customers have, then you might not have a viable business concept.
Once you have described your target market’s problem, the next section of your business plan should describe your solution.
Investors look for great teams in addition to great ideas.
Use this chapter to describe your current team and who you need to hire.Your solution is the product or service that you plan on offering to your customers. How exactly does it solve the problem that your customers have?Depending on the type of business you are starting and the type of plan you are writing, you may not need to go into too much detail here.The last key element of an executive summary that investors will want to see is the progress that you’ve made so far and future milestones that you intend to hit.If you can show that your potential customers are already interested in—or perhaps already buying—your product or service, this is great to highlight.There are four main chapters in a business plan—opportunity, execution, company overview, and financial plan.The opportunity chapter of your business plan is where the real meat of your plan lives—it includes information about the problem that you’re solving, your solution, who you plan to sell to, and how your product or service fits into the existing competitive landscape. Maybe the existing solutions to your customer’s problem are very expensive or cumbersome.You will also provide a quick overview of your legal structure, location, and history if you’re already up and running. Because once you know the details of your business inside and out, you will be better prepared to write your executive summary.After all, this section is a summary of everything else you’re going to write about.No matter what, you need to know who your customer is and have a rough Don’t fall into the trap, though, of defining the market as “everyone.” The classic example is a shoe company.While it would be tempting for a shoe company to say that their target market is everyone who has feet, realistically they need to target a specific segment of the market in order to be successful.