For example, interpreting the psychological strategies undertaken by suppliers and demands of consumers.
Naturalistic use the methods like, interview ,observation and analysis of existing texts.
A qualitative approach is applied interacting with individuals in order to collaboratively construct a meaningful reality (Rowlands, 2005).
c) Realism refers to scientific inquiry emphasising on the reality projected by our sense as truth.
These assumptions will determine research strategy and the methods of that strategy.
a) Positivism refers to working with an observable social reality and outcome is always law like generalisations, as is the case with physical or natural scientists.
The researcher is said to adopt positivist research philosophy approach when s/he is more concerned with reality/facts associated with product manufacturing.
This may include quality maintenance like machines, computers, raw materials and such others.
Methodology which needs to be adopted here is highly structured involving hypotheses testing and statistical tools– a quantitative method.
b) Interpretivism based on understanding human nature and their varying role as social actors.