Drive Thru Convenience Store Business Plan

Drive Thru Convenience Store Business Plan-10
Gas stations that don’t include c-stores are covered in a separate industry profile.COMPETITIVE LANDSCAPEConsumer and commercial driving trends drive demand.

New Jersey drivers can already get coffee, fast food, cash and even beer without leaving their cars. Making this possible is the mission of Farm Stores, a drive-through convenience store that plans to open 100 locations throughout the state in the next 10 years.

First on the list for development: Union and Somerset counties, where company executives are scouting sites and hope to open a store within the next six months. The Miami-based brand already operates at about 70 locations across Florida, but executives say they now see an opportunity to expand the chain's reach.

Of course most rest rooms are hard to find, and you need to go through the rest of the store. So if you stop for gas, you may walk in to check things out.

The convenience store may not make much money on gasoline. Along with gas, the convenience store may run promotion on a select item.

Small companies can compete effectively by acquiring superior locations or offering specialized merchandise or services.

Average annual revenue per worker is about 0,000 for gas station/c-store combinations and 5,000 for c-stores without gas. The products are usually priced a little higher than the customer could find elsewhere. The convenience store model is based on customers coming into the store, and walking around.Many people often travel between South Florida and the Northeast, creating familiarity with Farm Stores, said Chief Operating Officer Maurice Bared.On top of that, New Jersey's sometimes harsh winter weather can make people dread stepping outdoors.The industry is fragmented: the top 50 companies account for about 40 percent of industry sales.The industry generally includes establishments that are gas station/c-store combinations, as well as c-stores that don’t sell fuel.You also may find something else to buy as you walk around.Notice that all the drinks are at the back of the store, which forces the customer to walk through the entire store.But, they usually try to price it just a little bit lower to attract more customers. Our popular Convenience Store Report has been updated with 2012 figures (here is our original Convenience Store Research Report).


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