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Small businesses dominate the electrical contracting marketplace with around 80 percent of firms employing less than 10 people, according to First Research.
Contact electrical retailers and do-it-yourself stores about opportunities to become their recommended electrician for customers who need installation for products like home entertainment systems, security systems or home automation.
Quality of service, word-of-mouth referrals and relationships with construction industry professionals are key to success for small contractors.
Developing the skills to offer a specialist service in those alternative markets may help you to compete effectively against other local contractors offering a general service.
To build your customer base, run ads in local directories or newspapers and set up a website to promote your services to residential customers.When hiring electricians, look for employees with the qualifications to deliver that level of service.Electrical Contractor’s 2012 Profile of the Electrical Contractor notes that employees in smaller firms are more likely to have apprenticeship, trade or vocational school training, compared to larger firms where technology changes are driving employers to hire employees with higher qualifications.Based in the United Kingdom, Ian Linton has been a professional writer since 1990.His articles on marketing, technology and distance running have appeared in magazines such as “Marketing” and “Runner's World.” Linton has also authored more than 20 published books and is a copywriter for global companies.He holds a Bachelor of Arts in history and economics from Bristol University.There comes a time in every electrician’s life when working for the man is just no longer appealing.It might sound a bit airy fairy, but at the end of the day, a personal understanding of what’s motivating you to kick-start your entrepreneurial journey will create a strong foundation on which to build your business. 1 Training and qualifications The absolute first step is to obtain education and training from a certified trade school or apprenticeship programme.No matter how ‘gung ho’ you are at changing lightbulbs, official certification is essential.Since 2001, Biztree has helped over 12,000,000 entrepreneurs, business owners, executives and managers to start, run and grow their business more efficiently.Our Business-in-a-Box software gives you instant access to our entire collection of 1,800 business and legal document templates.