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In the early 1900s, Ford’s vision was to make its automobiles affordable for working-class Americans.
This intensive growth strategy involves offering new products to increase sales revenues.
Ford applies this intensive strategy through R&D investments for new products, such as the all-electric Ford Focus Electric.
However, Ford Motor Company’s generic strategy did not protect the business from competition with General Motors.
By 1927, GM overtook Ford to become the largest American automobile manufacturer.
Five global architectures is a long way from the original 30 that Ford once had.
Still, it’s a strategic step that the carmaker plans to do in the coming years, as it builds on what former CEO Alan Mulally has accomplished during his term.How do you slash USD25.5 billion of costs between now and 2025?Simple–just reduce your global platform until you only have five of them left.GM used its generic strategy of broad differentiation to offer a wider array of products.Americans were gaining higher wages and started valuing style and design, and not just low prices.This intensive strategy entails selling more products to current customers to grow the business.Ford applies this intensive growth strategy by increasing the number of its dealerships and increasing sales volume.Ford’s generic strategy changes over time, although its original generic strategy of cost leadership remains a significant force.Ford’s generic strategy and intensive growth strategies determine the company’s approaches to grow its business.A strategic objective based on this intensive growth strategy is to increase R&D investments for product innovation to improve business growth and competitive advantage.This intensive growth strategy supports Ford’s generic strategy adjustment toward broad differentiation. Market development is only a minor or supporting intensive strategy for Ford’s growth.