Marketing Company Business Plan

So what should one hope to get out of a business plan?

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We could use this valuable information to guide our business strategy. Go to a nearby store that sells similar products to yours and interview the store representative.

The store rep has interacted with hundreds of interested customers which can lead to thousands of valuable insights!

Additional References Creating a short, crisp value proposition is a good gauge for how clear your idea is.

Write this section as if you had one minute to explain your business to a potential investor or customer.

That’s great – but how are you going to drive traffic to your ecommerce website and get customers buy it?

And how much can you afford to spend on your product?

It will force you to understand the industry in which you operate, the overall industry outlook, the existing competition, and your target customer demographic.

[click To Tweet tweet=”there has never been a successful e-commerce entrepreneur that didn’t understand his/her market, cold” quote=”there has never been a successful e-commerce entrepreneur that didn’t understand his/her market, cold”] Before you even get started in writing this section, you need to spend several hours researching your target market.

This will give you a good sense of how much growth the industry is experiencing, why this growth is happening and what are the largest customer segments.

In our example of Atlas Hiking Co., we should research the outdoor apparel market.

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