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Lou explained that his regular customers were gone as most of them have passed or moved. Lou said he feels disconnected from his community now and he really needs help as the business is failing.Marty assured Lou that he would do everything he could and would help out.
This is why it’s so crucial for us to clearly understand the problem before moving forward.
If you’re not prepared how can you get the right solution?
Now just because Lou asked for this doesn’t mean that’s the problem.
Lou simply assumed this because his sales were down and everyone else on the block has a website.
Being a great designer means you’re able to solve great problems.
In more cases than one a client will present you with a problem and your job is to solve that problem using your tools.They planned to meet the very next day at the cafe.Marty has had meetings with clients many times before as he has been doing this for over ten years. Marty really tries to get inside clients mind and thought process with his business to fully understand what the problem might be.Lets take a look at how this pans out in our story Marty knows what the problems are and he’s diagnosed them.He needs to put together an educated guess on how to solve the problems.The proposal basically lists the diagnosed problems and a list of solutions Marty feels will solve these problems.These are the proposed solutions Marty listed for Lou: Marty then presents the proposal to Lou.Lou made Marty feel at home as he offered him a slice of his signature peanut butter pie.Marty and Lou sat at a table as Marty drove the conversation.On the phone Marty always keeps his conversations light and asks key questions without directly asking factual questions, like: “Who are your regular customers? When Marty read that Lou wanted a website he was curious what made him come to this conclusion?The next day Marty had trouble finding the cafe so he showed up a little later than expected.