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Journal of Consumer Psychology The “Journal of Consumer Psychology” publishes investigation studies related to psychology and consumer behavior.It is an official journal of the Society for Consumer Psychology, as part of the American Psychology Association (APA).
Therefore we must be cautious at the time of evaluating our sources of information, as nowadays there is a considerable amount of documentation related to consumer neuroscience - however, not all of it is precise or true.
The human being is complex and so are the interpretation of the physiological reactions of the nervous system, and the general understanding of the brain.
In this way, you can get familiarized with the new research trends that will help you guide your future research, form critical thinking regarding neuromarketing, and in general, to study and understand how our brain functions.
Frontiers in Neuroscience Within the Frontiers editorial, there is “Frontiers in Neuroscience”, a leading journal in the field of neuroscience that publishes research of a wide range of specialties and disciplines, where you can also find information on consumer neuroscience.
Just because a book, paper, video or neuromarketing blog is published or online, does not make it 100% reliable.
And even if it is, we must be careful at the time of generalizing conclusions from a specific study to other applications (i.e., not expect the same results).It is crucial to know how to select neuromarketing information.Books, scientific papers and thesis are some of the sources we can consult, but we must always be critical.The journal formulates, reviews and comments on the developments in fields related to market investigation and its practice.Besides describing the benefits and advantages of the new methods, the studies always indicate their relevance in real-context applications.A new way of carrying out market research has emerged, which has attracted the attention of researchers and brands, and of anyone interested in marketing and consumer behavior.Neuromarketing has sparked great interest, which has been accompanied by an avalanche of information, many times dubious, on the possibilities offered by the technique.We have carefully selected some scientific journals for consultation, and summarized some standard procedures to identify these resources.Due to the empowerment of the consumer and increase in competitiveness, now (more than ever) the companies need to understand the consumers in a global manner.After 1975, it was separated into three sections that are separately edited and distributed.One of these sections is “Journal of Experimental Psychology: General”.