This is when you get the pitch from the company sponsoring the lottery: purchase one or more of their products with the notation that failing to do so will not detract from your ability to win the $100,000 Grand Sweepstakes Prize!
In marketing circles, this is referred to as The Hook: it is a 20-second window of opportunity wherein marketers gain your attention and make their sale.
Ive prepared this with three purposes in mind that are all related to improving the ability of aspiring writers to (1) capture the audiences attention from the onset with effective, clearly-written and articulated openings for paragraphs and longer compositions, (2) present cleanly-written and carefully-formulated thesis statements, and (3) finish compositions with strong, forceful conclusions that leave the reader talking and with something to think about.
Finally, a sincere note of appreciation has to be extended to my colleagues and associates in the Writing Program of the Pan African Studies Department at California State University, Northridge from the time this was first written some 15 years ago in 1986: Dr. Purnell (Professor Emeritus and founder of the PAS Writing Program as well as author of ).
When using this gambit, it is very effective to state these questions as a series of one-liners (i.e., paragraphs) before getting to the thesis.
Just keep in mind at all times that the questions you raise do more than merely set a tone for your paper, those questions sooner or later must be answered; Use quotations.Imagine that same envelope in your mailbox, opening it up and immediately being hit on the head with Buy this.Without a doubt, that envelope would go sailing into the trash can.That statement by itself is both vague and general.It has no focus and fails to give the audience anything in terms of where the composition is going.That 20-second window of opportunity is true for all audiences.Knowing that it exists and how to make the most effective use of that window is one of the reasons why good writers use strategies to immediately gain the readers attention.You have to read along the way whether that reading take the form of newspapers, news magazines, comic books, popular fiction like Walter Mosleys This article is based upon my own experiences as a writer and in the classroom and I do this as someone whose ability and love for writing enabled me to move up out of the Jordan Downs Housing Projects in South central Los Angeles, pass through Harvard, Stanford and Antioch Universities, and settle into a position where I can now share my love for the craft and love of writing itself with others.For those of you concerned solely with writing better paragraphs and essays, what I have to say should offer some insights on accomplishing that task.If the audience is perceived as a hip, upwardly-mobile group of African-American women, then you might want to open with a statement from someone like Joan Morgan, bell hooks, June Jordan, Sonia Sanchez, Alice Walker or If, on the other hand, you are directing your message to a teenaged readership based in the urban core, you might want to open with a quote from the socially conscious lyrics by one of the leading rap artists or groups.Who would you use, for instance, if the paper was centered on the problems caused by gang violence?