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Often, if an executive summary isn't catching enough, investors won't bother to read the rest of the business plan.So in this session, we'll teach you how to write an executive summary that keeps your audience engaged.A good tip to keep in mind is that your executive summary should match the tone of the company culture you want to create and market you want to capture.
The hook needs to pull readers into the rest of your executive summary and ultimately your business plan.
A good way to do this is to use engaging language and tone, in addition to being clear about what your idea is.
Although it seems to be a simple résumé of the document, there are several points that have to be addressed to write it professionally. It must attract readers’ interest – dull and common summary is not a good start-point for having readers’ attention. Every business incorporates risk, which should be properly outlined in other business plan chapters, but it is not rational to list possible negative outcomes in executive summary. formulations like “if everything goes well, there is market for our product”. by stating “our specific research shows that potential market for our product is composed of following segments”, should be presented. Previous list might not be comprehensive and depending on specific circumstances additional important aspects can be outlined.
Ten key aspectsare outlined below, which help to compose a good summary for a business plan. Executive summary is a brief and concrete writing that gives a cross-section of all business plan chapters. Keep that writing as short as possible – even in case of large business plans one A4 page with Times New Roman single spaced font will do. Otherwise the general impression for a reader is that You don’t believe in that business idea Yourself. Still, the application of given guidelines will not only make Your summary better, but will help to show Your business idea in good light.
For instance,a plan describing unique product would demand a thorough description of the good itself, in contrary to a plan focusing on product known to market and having a lot of competitors. After reading the summary, audience should get answers to several standard questions: what do You plan to do?
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