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At the same time, finding a writer who can understand your technical topic can be tricky, too.The learning curve might be too steep for the average freelancer.It’s important that you target B2B companies, as they need white papers.
But when you work with The Writers for Hire, you’re not hiring an “average” freelancer.
Our writers have decades of experience working with technical gurus across a number of industries – energy, petrochemical, engineering, manufacturing, technology development, and many more.
Or create a white paper to sell your writing, about how businesses benefit from using freelance writers.
Post it on your site as a free download for prospects.
But because they’re so close to it, it’s often tough for them to break it down and write about it in terms your audience can understand.
Actually, getting your SME to sit down and write at all might be the toughest task you face.Choose a business-to-business company, as this type of business tends to commission more white papers.They usually have complicated offerings and need to convince business owners to buy their product or service.We do, because we’ve written persuasive whitepapers for clients ranging from oil & gas companies to global consultants. We think it starts by coaxing the best information from your subject matter experts (SMEs).You know that technical professionals like engineers understand their material better than anyone else.So they can ask the right questions to tease out all the material they need. Our diverse team includes writers with backgrounds in science and technology; oil and gas; and software engineering.Then and only then can the wordsmithing magic begin. A compelling, strategic whitepaper that gets decision-makers to act. That means they’re smart, naturally curious, genuinely interested in what your SMEs have to say, and easily able to understand them.How to gain some experience writing white papers If you know how to write articles or marketing materials, you should be able to learn how to write white papers with a little effort and practice.The first thing you need to do is read all you can about writing white papers from books, blogs, articles, etc. More and more companies are posting white papers online to build their authority — download a few and give them a read. After you learn how to write white papers, you can start practicing your skill on a hypothetical or real company.Once the people who helped me and I felt I was ready, I looked for work.I convinced a few of my clients to hire me to write a white paper, and I worked on my portfolio.