Most white papers address a particular problem, explain why it exists as well as the difficulties it presents.
The paper then discusses potential solutions to the problem and explains why your organization is best suited to address them.
Learn More Brafton can also assist in leveraging your finished white paper as a lead generation tool via Arch, a proprietary service and technology that enables the creation of landing pages featuring form fills to access the white paper that will live on your website.
Arch allow allows you to embed targeted in-line CTAs in relevant blog posts to drive visitors to your white papers, case studies and other downloadable assets.
A dedicated white paper writer will then collaborate with you and your content marketing strategist to develop topic ideas.
When creating topics, Brafton strategists use hard data to identify a problem your target audience is asking search engines about.The length of the white paper varies according to your instructor’s preferences.Some are expected to be six pages at the minimum while others can be 3-5 pages based on how much detail your instructor requires.If you have been assigned white paper writing but are not sure how to start, you could benefit by hiring a white paper writer online.Before we provide you with details about our white paper writing services, let us take a look at some tips on how to write a white paper.It goes without saying that whenever you write a business-related paper, the audience is the ultimate consideration.Perhaps you wish to address customers who have been purchasing goods and services for years.Brafton can also provide guidance or manage email distribution strategies for white paper asset launches.We can also write promotional copy for email, social media and other digital marketing channels.Brafton’s industry-focused writers possess subject-matter expertise spanning across business and consumer markets.After receiving approval on an outline, your white paper writer will thoroughly research the topic, surveying existing data, commentary and analysis from trusted sources, which often include clients’ internal subject matter experts.